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The aim of the controversial slogan was to detract from the public perception of Israel as an opposing force and to promote Israel and its citizens as victims of Hamas and their violent rocket attacks.

The Israeli tourism crisis is expected to improve. The tourism industry has been declining last four years, from 36th position on the World Economic Forum global ranking in 2009, to a lowly 53rd position in 2013.

via Aggressive Marketing Harmed Israeli Tourism | .TR.

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